Now or Never Coffee Roasters is a coffee shop branding concept. Based in San Francisco, Now or Never caters to young professionals who value a quality product made sustainably and ethically. Organic hand-lettering and the bright but not too saturated color palette instills a sense of raw earthiness and inspires customers to start (or boost!) their day with Now or Never.
Ideation
Final Logo
The Now or Never logo is hand-drawn, playful, and light. A cuckoo clock was chosen for the icon as a charming and approachable symbol for waking up and seizing the day.
Color
Packaging
